New to the cannabis industry in Chicago? First, welcome, and congratulations. Secondly, I’m sure you’re wondering how to dominate cannabis SEO in such a crowded realm of business. Well, lucky for you, there’s a litany of different routes one could take to ensure that they are amongst the best when it comes to such a business endeavor. And, when you’re in an area like this, you’ll need to know as much as you can about cannabis search engine optimization in Chicago. Without that acumen, the chances of your business succeeding are feeble, at best.
First and foremost, it’s important to educate yourself on the basics of SEO, and why it’s important to all businesses, and not just to cannabis-related establishments. As I’m sure you already know, the majority of transactions and customer-conducted research is done online. That trend shows no signs of slowing down, either. That being said, it becomes abundantly apparent that companies need to perfect their web presence in any way they know how. But, what good is a solid web design and quality product if nobody ever even knows it exists?
That’s where SEO comes in. When a company focuses on search engine optimization, it greatly affects the success rate of their business. Which makes nothing but sense when you think about it.
For example, let’s say I’m in the market for a dispensary in my area. I’m new to Chicago, and as a cannabis enthusiast, I’m eager to see what is within walking distance of my new apartment. So, with that motivation, I do what any other curious cannabis customer would do, I head on over to Google to see what my search results have in store.
As usual, I am greeted with a ranked listing of search results. Per their famous algorithm, I know that the results that are ranked higher, are typically the best choices/options for whatever it is that I’m looking for. In this case, it was a quality dispensary in my area. With such a search inquiry, I’ll not only receive the standard listing of results, I’ll always be presented with a map of my area, along with various pins, showing me just where some of the top local dispensaries are in my area. With this information, I make my decision, and my subsequent shopping purchase, and the rest is history.
But, just because you have a business that doesn’t mean you will instantly show up in these map results, nor will it mean you are even on the first page of search results. In fact, I can almost guarantee that a company who doesn’t adhere to SEO tactics, is usually nowhere to be found. Which, again, makes sense because they have clearly not optimized themselves for search engines. Therefore, their company is never found by potential customers, and that will inevitably be the downfall of their business. So, it’s beyond important to focus on becoming an SEO beast, especially if you want to rise through the ranks and dominate your competition online.
To show up on a Google Map result, you’ll want to register with Google My Business. Doing so is free, and it’ll allow customers who are solely concerned with proximity to their residence to see exactly where you are. And, if you happen to be in an area that they were searching for, they’ll likely click onto your website, and it’s up to you to win them over from there. But, either way, the hard part is done: a customer found you amongst a sea of competitors, simply because you did this minor SEO task. Pretty remarkable, right? But it gets better.
In addition to that, you can work on becoming a superstar with some organic SEO methods put in place on your website. This will, in turn, drive more traffic to your site, via trigger words placed throughout pieces of content published on your site. Figure out what your specific customer base is interested in and what they search for. Get specific here.
For example, “CBD” is a popular trend in the cannabis community right now, but that’s a bit too vague to focus on. So, let’s take it one step further. Most people are looking for kinds of CBD, right? So, let’s pay attention to that specific detail. That’s when you notice that a ton of people are starting to search for CBD Creams, mainly because the older portion of our population is starting to open up to such a form of medicine, and they prefer this method, as opposed to smoking. So, boom, there’s your focus: “CBD Creams.”
You will then write one (or a series) of blog posts dedicated to just that, with a strategic amount of buzzwords expertly placed throughout. Depending on where (and how often) you use these words in your post, it will show up in the algorithm of a search engine, and if it meets all the proper criteria, it’ll show up higher in a search result, thus getting your company name out there to the masses in a more direct, niche-inspired way.
But these are just a few of the ways in which SEO can catapult a cannabis company to new heights. At the end of the day, it’s all about knowing your audience, as well as keeping up to date with SEO trends and practices. That’s why we always suggest hiring a team of experts at a SEO company or firm to take that intricate responsibly off of your plate.
These marketing gurus and geniuses will teach you how to to dominate Cannabis SEO. Because, remember, cannabis search engine optimization in Chicago isn’t just suggested, it’s required if you want to even think about being successful in this industry.