When it comes to getting any business up and off the ground, you want to focus on proper, successful ways to market to the public. That goes double for folks attempting to make a name for themselves in the super-crowded cannabis industry in Chicago. When it comes to cannabis advertising in Chicago, there are a plethora of things to consider, especially if one is looking to hit the ground running. While there is a layered approach to adequately announcing your presence to your target audience, it is important to consider marijuana online advertising in Chicago first and foremost.
Depending on where you are in this country, there are a lot of laws regulating the kinds of advertising that cannabis companies can conduct. In some states, brands are fully allowed to rent out billboards and radio ads for their goods and services. Whereas, in other locations, companies have to rely on word of mouth and online ad campaigns, in order to get their business in front of the eyes of potential customers. Obviously, in that scenario, getting one’s company off the ground can prove to be a bit difficult, though not impossible.
If you are running a brick-and-mortar cannabis establishment, you’ll want people to know where they can find you, right? The best way to do that is to register your business with Google My Business. This completely free registration service allows you to show up on Google Map results when certain things are searched for.
For instance, if a customer is looking for “dispensaries in my area,” depending on their proximity to your establishment, you will likely show up as a familiar pin on their traditional Google Map search results. They can clearly see where you are located, and should they deem it worthwhile, they will head on over to your official website to see what you have to offer. And there’s one potential new customer, all from one registration process with Google My Business.
Another thing you want to concern yourself with is learning as much about your target audience as possible. Learn what they search for most, and create compelling, SEO-friendly pieces of content around it. Let’s say, a number of folks you are researching have a pension for vape pens. Taking this information, expand your search on what they are searching for when it comes to this specific cannabis product. Perhaps, you learn that indica vape pens are more desired than any other. That’s when you’d take that information, write a SEO-friendly blog post about it, and format it in a way that mentions keywords and trigger words, but in an organic way that doesn’t set off any alarms with a particular search engine’s algorithm.
If done successfully, that piece will not only show up high in the search rankings of that particular subject, but most of the people looking for it in the first place will be in your target audience. They will see your piece near the top of the results and instinctively click into it, which will transport them to your website. At that point, it’s up to you, the business, to keep them engaged and entertained enough to stick around and see what else you may have to offer them. And if you do that properly, you will convert them into a customer, and voila, your marketing strategy (at least in this regard) has worked perfectly.
Another great tactic that one can employ when trying to get the most out of their marketing efforts, be they a cannabis club or company, is via social media channels. Trends typically live and die on these social media outlets, and keeping your finger on the pulse of what’s in and what’s out is imperative, especially in this industry.
That’s why it’s always smart to create and operate a super-engaging, never-automated social media account in every popular outlet you can think of. Don’t overextend yourself, though. See where your target audience spends most of its time, and focus on that. Also, consider hiring a specialist to manage the account for you. Being a social media superstar requires a lot of time and effort, which is something most young CEOs simply don’t have a lot of, so this sort of social media position can prove to be immensely beneficial, both from a time-management and marketing standpoint.
More than that, you can cast an even wider net on social media channels by striking deals with certain influencers who share a loyal following, the likes of which are similar to your target audience. You can have these popular, heavily-engaged-with accounts promote your products as organically as possible, which usually results in a litany of new customers. Which, at the end of the day, is what every company is looking to attain through various marketing ploys and strategies.
But this is really on the tip of the marketing iceberg, especially when it comes to trying to separate yourself from the pack in the cannabis industry. Bottom line, it all comes down to knowing your audience and how to make your company as SEO-friendly as possible.
Should you find yourself with some extra funds in the marketing budget, and things aren’t panning out like you had hoped, you can even entertain the idea of singing a PPC deal with a search engine. That means “Pay Per Click,” which is basically exactly what it sounds like. Some companies deem this as an essential marketing route, but many have been able to gain notoriety on their own with more organic, cost-effective methods and techniques. It really all comes down to what works best for you.
Nobody said marijuana online advertising in Chicago would be easy, but it is far from impossible. With the right tactics, you’ll be able to dominate the industry with proper cannabis advertising in Chicago – no doubt about it.