In today’s day and age, you can’t even think about running a successful business without an understanding of SEO, and SEO practices. And that goes double for folks who are curious about Cannabis SEO in Chicago. Learning as much as you can about this vital realm of business will help your young company dominate the local cannabis SEO scene in Chicago, but you’ll need to do your due diligence first.
This sort of stuff isn’t a set of standard rules, either. It’s an ever-changing field that is constantly adapting and changing. Search engines don’t want companies to falsely gain higher SEO rankings through unsavory, untrustworthy means. They want their search results to be as organic and accurate as possible. If they aren’t, people will simply use another search engine for better results. So, it’s always wise to not only familiarize yourself with the current SEO practices that are accepted, it’s also smart to keep a constant ear to the ground in order to keep up with any recent changes in the field.
For those who may be dreadfully unaware, SEO is short for “Search Engine Optimization.” This is the practice of enhancing your company’s website to rank higher in search engine results, through a course of carefully-thought out online tactics and methods. This will “rank” your company higher with various search engines, allowing you to show up on the first page of search results, if not the first result overall.
As we all know, rare are the times when an inquiring customer clicks on the second page of search results to see what’s in store for them. They figure, if it was good enough, it would’ve been at the top of the list on the first page. Armed with this knowledge, it becomes imperative for companies, especially ones in the cannabis industry, to do their best to increase their SEO ranking. Once they accomplish that, they will see an instant boost in business.
There are a number of ways a cannabis company can go about accomplishing this all-too important goal. However, while there are many strategies one can employ to complete this task of SEO stardom, it all basically comes down to your company’s website. If you know how to fully optimize your company’s web presence, there’s no telling how quickly you’ll be able to increase your SEO ranking.
This sort of thing really comes down to the details. There’s not some HTML code you can enter to increase your attractiveness to search engines, but there are elements you can create that will more readily catch the eye and attention of these very same engines, which would result in an increase in SEO rankings.
Now, when I say details, I mean the truly “little things” that otherwise may go completely unnoticed. For instance, let’s look at the terminology you use throughout your cannabis site. Do you often use the term “cannabis” in lieu of “marijuana” or “weed”? It’s fine if you do, but you may want to reconsider such verbiage, because the majority of folks, especially people who you hope to convert into customers, usually use the term “weed” when searching online for a new place to purchase their products. It’s more colloquial and less clinical. So, if you were to comb through your site, and replace all your “cannabis” mentions with “weed” ones, you are likely going to enjoy an instant boost in SEO rankings.
Speaking of, you’ll want to populate your site with some quality blog posts that deal with issues and topics that you feel like your cannabis clientele would be interested in. Let’s say, you’ve learned a lot about the recent CBD craze that’s taken over this country. With that knowledge, it would behoove you to write a series of blog posts that have CBD in the title, and littered throughout the piece, itself.
Search engines will recognize the array of buzzwords found on your site’s blog posts, and it will toss them into the mix of results whenever a person tends to search for such a topic. And, if you are already playing by a number of other SEO-friendly rules, that’ll only increase the value and ranking of your site that much more.
Let’s look at another hypothetical. Perhaps, you just opened a dispensary in the heart of Chicago. Legalized recreational cannabis is new in this area, and you want to make sure you stand out amongst an ever-growing crowd of competitors. To do that, it’s best that you familiarize yourself with local SEO practices. This, as you can probably already assume, follows the basic guidelines of generic SEO tactics, but with a more localized focus.
One of the first things you should do to boost your local SEO strength would be to register your new cannabis business with Google My Business. In doing so, it will place your business on a number of Google Map features, thus allowing folks who are looking for a local dispensary to see your establishment much quicker and easier. Before, they’d have to search through thousands (if not millions) of search results, but if you take the necessary SEO steps, you’ll be able to be seen that much easier by a hoard of potential new customers.
Basically, even though there’s a myriad of intricate details and steps to pay attention to when trying to please the SEO “Gods,” the simple fact remains that if you don’t know your audience, the chances of you succeeding are tremendously slim. You must gain adequate knowledge of your customer base if you even want to think about becoming a worthwhile business, especially in the uber-competitive cannabis industry.
Continue to research what your customers are like, what they enjoy, what they dislike, what words they use for certain things, and other things of this nature. Figure out how long your blog posts should be, and how frequently you should create new pieces of similar content. You must continue to remain engaging and trustworthy amongst your customers. You also need to focus on getting your company seen by curious consumers looking for a new place to purchase cannabis. Local and general SEO practices are the best (if not the only) way to accomplish this goal.
This may all seem very intimidating and vague, but believe me, once you take the time to familiarize yourself with what works (and more importantly, what doesn’t work), you will start to see that your SEO skills become second-nature. You’ll learn how to communicate with your customers though proper verbiage and blog posts, as well as social media interactions and other SEO tactics and methods.
Just remember to continuously stay up to date with the goings on in the world of Cannabis SEO in Chicago. That goes double for the local Cannabis SEO methods in Chicago, as well. Do your homework on the matter, and success is sure to follow.